Key reference and context on this subject and naming:
"This Is Not Propaganda: Adventures in the War Against Reality is a 2019 book by Peter Pomerantsev about disinformation and propaganda, which covers such campaigns in multiple countries." - https://en.wikipedia.org/wiki/This_Is_Not_Propaganda
Fertile ground for the situation comes out of technology adoption. The very information systems of news changing from paper to electric television.
In year 1985, the second term of entertainer President in White House, a book was published describing the emerging media ecology problem:
This was outside the realm of weaponized / media invasion. This is strictly domestic USA technology of change from printing press for newspapers and magazines over to television.
Andrew Postman, son of Neil Postman, came out in public on February 2, 2017 to confirm that this (1985 media ecology theory) was the root of our USA situation: https://www.theguardian.com/media/2017/feb/02/amusing-ourselves-to-death-neil-postman-trump-orwell-huxley
Many independent media practitioners have raised the same concerns and pointed to Neil Postman's 1985 book, such as this March 27, 2024 assertion: https://www.northjersey.com/story/opinion/columnists/2024/03/27/us-politics-2024-predicted-media-expert-neil-postman/73022583007/
Texan Rick Roderick at Duke University in year 1993:
"if that’s true then all of the strategies by which ordinary people try to live decent good lives are lost along with it. I am not necessarily going to buy that right away, I am really not. I do think that the new, ah, technologies are going to call forth… I mean this is why the title of this course has been “The Self Under Siege”. If I didn’t think it was a real, virulent technological siege and just some thought up philosopher’s dream, which would not have interested me. I mean, I have no interest in that."
"The battlelines may be between anonymous forces that have been unleashed by technology that grew out of capital, that will be controlled in the hands of not many people – perhaps, perhaps not, I mean we don’t know – and people who still would like to have some experience."
"The war zone, in other words, may not be – in defending the self – may not be any of the classical ones. Like the working class versus the ruling class, the slaves against the masters, oppressed women against, ah, patriarchal society, blacks against whites. No, the struggle in the future may be to maintain the real against the unreal or the hyperreal or the irreal."
I think it is important to distinguish / focus on that final quote, describing it as a war zone, where Neil Postman described it purely as a naturally emerging situation of media ecology changes. Rick Roderick was looking in the future ("the struggle in the future may be") that technology itself and even hostile forces may be weaponizing the techniques.
The entire 1993 video series is recommend, multiple viewings: https://rickroderick.org/308-baudrillard-fatal-strategies-1993/
A decade after Neil Postman's book, another university teacher made similar observations. Independently describing the same media ecology crisis without being aware of Neil Postman's previous 1985 book on the subject.
year 1995 media 10-second sound bites == year 2025 Bluesky and Twitter media reaction comments / images.
Year 1999 brought about a radical change in government and governing to the world. Fiction storytelling (art) as a deliberate technique of society leadership.
Described 15 years later by BBC / Adam Curtis at the very end of year 2014:
This quote is from a video presentation: https://www.realclearpolitics.com/video/2014/12/31/bbcs_adam_curtis_on_the_contradictory_vaudeville_of_post-modern_politics.html
https://autistics.life/@RoundSparrow/115276777460150029
https://bsky.app/profile/roundsparrow.bsky.social/post/3lzt7nlbbds23
...
The amount of nonfiction of the cosmos has been stable for billions of years
The amount of Fiction shared on Bluesky and Reddit has drowned out nonfiction.
The War Against Nonfiction.