Not only year 2012 and year 2013 Malala not good enough...
Bernie Sanders elder not good enough.
Ideas of goodness, even from dead authors and dead teachers, not good enough.
Yes, it made front page of Reddit on Halloween. But it will not be sustained and focuxed that the message of follow MLK Jr advice, follow Malala's advice of peacful sustained message.
it isn't entertaining enough to have a world of peace. It doesn't have the antics of Trumpism and MAGA, the "high energy" chrisma and being "badness", "bad-ass".